Use the Display If Date rule to show a Campaign only on certain dates, like a holiday sale, a product launch, or a limited-time offer. You can start a Campaign on a date, stop it on a date, run it for a date range, or show it on a single day.
Add the Display If Date rule
- Click Display Rules on the Campaign you want to schedule.
- If the Campaign doesn't have any rules yet, click Add Display Rules. Then click Add New Rule.
- In the Choose a rule type search, type "Display If Date" and select it.
- Choose an operator from the first dropdown (see the table below).
- Click the date field and pick a date from the calendar, or type it in MM/DD/YYYY format.
- Click Save & Publish to make the rule live.
Choose the right operator
| Operator | When the Campaign shows |
|---|---|
| Greater than | After the date you set. The date itself is not included. |
| Greater or Equal | On the date you set and every day after it. |
| Less than | Before the date you set. The date itself is not included. |
| Less or Equal | On the date you set and every day before it. |
| Between | From the first date through the second date. Both dates are included. |
| Equals | Only on the date you set. |
| Does NOT equal | Every day except the date you set. |
| Is NOT Between | Every day outside the date range you set. |
Examples
These examples use a Black Friday sale that runs Friday, November 27 through Cyber Monday, November 30, 2026.
Start showing on a date
To start on November 27 and keep showing after that, use Greater than with the day before your start date.
Stop showing on a date
To show the Campaign through November 30 and stop on December 1, use Less than with the first day it should no longer show.
Show during a date range
To show the Campaign from November 27 through November 30, use Between. Both dates are included.
Show on a single day
To show the Campaign only on November 27, use Equals.
How to Display a Campaign Based on the Date
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