This guide walks you through setting up an A/B test in Digioh so you can compare two or more Campaigns and let real visitor data pick the winner.

What you'll learn:

Steps to set up an A/B test

All of the settings below live on one page. You don't move between separate screens.

Prepare your Campaigns. Create different versions of your Campaign using the duplicate feature. For example, one with a 10% discount and another with a 20% discount. You can also A/B test headlines using Digioh's AI headline generator.
Create a new test. Select A/B Testing → Create New Test in the top navigation.

The A/B Testing menu.

Name your test. Give it a short, memorable name (e.g., "10% vs 20% off").
Set your overall traffic allocation. Use the Overall Traffic Percent slider to control what share of your site traffic is included in the test. For high-traffic sites, 10% is often enough to reach significance; for lower-traffic sites, set it to 100% to reach significance faster.
Choose your Campaigns and split their traffic. Under Campaign 1, Campaign 2 (and beyond, using + add another Campaign), select the Campaigns you want to test and set each one's Traffic Percent: split evenly (50/50) or run a multivariate test (e.g., 33/33/34).
Set your start / end conditions (optional). Check Automatically Start/Finish A/B Test to end the test automatically after a number of impressions (e.g., 50,000 per version) or after a date range (e.g., the next 30 days), whichever comes first.

The Create New A/B Test form. Name, traffic allocation, test conditions, and Campaign selection all live here.

Save and Publish your test. Once you've configured your A/B test, click Save. Once you're ready to set your A/B test live, click Publish from the A/B test page:
Track performance. Once your test is running, expand its row on the A/B Testing → Current Tests list to see real-time impressions, submissions, and redirects for each Campaign. If you've connected Google Analytics, check Track Revenue for this A/B Test to compare attributed revenue between variations too. You'll need to connect GA4 first if you haven't already.
Pick a winner. Expand the test's row on the Current Tests list and select the trophy icon next to the Campaign you want to promote. This turns off the other Campaigns and finishes the test. Or, if you set automatic test conditions in step 6, Digioh declares a winner for you once those conditions are met.