Tracking Survey Responses to Google Analytics

When creating Digioh Campaigns for survey use cases, you want the aggregate data in an easily analyzable form. With a little metadata configuration on your campaign, you can send survey question & answer data to Google Analytics 4, using the Digioh extension "Survey Response Tracking". In the Digioh HQ, go to your profile menu top right, click "Extensions", under the "Tracking" section, find and install the extension, then Publish to activate it.

You will need to create some Custom Dimensions in your GA4 Property to receive the data. You can do this from the "Google Analytics Integration" page, linked from your profile menu in the Digioh HQ, top right. This extension uses Quiz tracking dimensions, which you may already have if you are using Digioh Quizzes, but in any case, ensure that your GA4 has the dimensions digioh_quiz_question and digioh_quiz_answer: Once you have these dimensions created, you configure your Campaign using metadata:

• track_survey_question : 1 (on text element) or question text (on page)
• track_survey_answer : 1 (on input fields or buttons)

This extension assumes that Campaign pages have exactly one or zero questions. It does not support more than one question on a single page, but can support multiple answers.

Page-level Question configuration, with the question in metadata:

Text-element-level Question configuration, the logged question is the text itself. This is the recommended best practice as logging is "wysiwyg":

Form-input Answer configuration:

Button Answer configuration:

When using Campaign Preview or boxqamode, the extension will show notifications of simulated activity to help you test before sending real data to your analytics system.

Tracking Behavior

We re-use the existing quiz dimensions to avoid creating new ones in your GA4 property. The dimensions carry survey answers when the source event is digioh_survey_response.

The extension will log events to your analytics system in the following format:

Event Name: digioh_survey_response Event Properties:

• digioh_box_name : The name of the campaign as shown in campaign list
• digioh_box_id: The ID of the campaign as shown in campaign list, e.g. 12345
• digioh_quiz_question: The question text, from metadata or text element
• digioh_quiz_answer: The answer text, from form input submit values, or button text

If there are multiple answers on a page, e.g. with multiple form inputs or select buttons, the extension will log a separate event for each.

Questions? Comments? Let us know at support@digioh.com