Glossary

Account-level style settings that define default design across campaigns.

A bar that displays at the top or bottom of the browser window. It can be set to stick to the page and follow the visitor as they scroll.

The URL parameter (?boxqamode) added to a site URL to enter Digioh QA Mode. QA mode is sticky, so it persists after the first load until exited.

Campaign logic that changes the path a visitor takes (e.g. which page or question shows next) based on their inputs.

A screen-width point in the editor that defines a responsive layout, letting you design different versions for desktop, mobile, and other screen sizes.

An on-site experience created in Digioh. Campaigns can be Pop Ups, Sidebars, Banners, or Inline.

The multiple steps or screens within a single campaign, used to build a multi-step experience.

Rules applied to a campaign that control its display based on factors like URL, frequency, device, geolocation, referrer, UTM, and more.

A completed desired action on a campaign, typically a form submission, used to measure performance.

A configurable form field (e.g. custom_1, custom_2) used to capture and pass additional data into integrations and pipelines.

Custom code added to a campaign or account to control behavior, fire pixels, validate input, or run logic at campaign lifecycle events.

Account- and campaign-level settings controlling whether and how submission data is stored: Data Storage Enabled, Obfuscated, or Data Storage Disabled.

The visual editor used to design a campaign's layout, forms, and pages.

The script installed on a customer's website that loads and runs Digioh campaigns.

A feature that progressively builds persistent visitor profiles without relying on third-party cookies, storing identity in a durable layer and passing it back to your ESP for targeting and personalization even after browser cookies are cleared.

The conditions that determine when, where, and to whom a campaign is shown.

A campaign-level configuration that reads a value from a source (URL, page, visitor, or data source) and injects a custom value into the campaign, can be used for customizing content or populating fields.

Email Service Provider; the email marketing platform (e.g. Klaviyo, Iterable) that Digioh sends captured contacts and data to.

An installable add-on that extends Digioh's functionality for specific use cases.

The multiple steps or screens within a single campaign, used to build a multi-step experience.

The default value a Dynamic Item uses when its source returns no value, ensuring the campaign always has something to display.

The part of the editor used to build and configure form fields within a campaign.

A form field that is not visible to the visitor but is submitted with the form, used to pass extra data to integrations.

A recorded instance of a campaign being displayed to a visitor.

A campaign embedded directly into the page content rather than popping open. Commonly placed in a footer, right rail, or landing page.

A connection that lets Digioh send captured data to an external platform's API, such as Klaviyo, Iterable, or HubSpot.

A CSS/jQuery selector used in Digioh to target page elements, for example to trigger a campaign on click or to embed an inline campaign at a specific location.

A standalone hosted page built in Digioh/Push Planet, separate from on-site campaign overlays.

A pop up campaign that displays over the page content, typically with an overlay behind it.

The first/primary page of a campaign in the editor, where the main form and content live.

A placeholder token that gets replaced with a real value (such as a form field, analytics value, or dynamic item) inside text, buttons, redirect URLs, labels, and default values.

Custom key/value data set at the account or campaign level to control behavior or store information, configured under the Account Metadata section.

A quiz results mode where each combination of answers maps to a configured set of recommended products, defined with AND/OR rules plus fallback and exception outcomes.

A multi-step data flow that tailors each integration, telling Digioh what data to send and where to send it, with mapping and conditions applied to the payload.

A campaign that displays a CTA or form over your site content. It can be positioned anywhere on the page and shown over a color, image, opaque overlay, or no background.

A hosted page (via Push Planet) where subscribers manage their email/SMS preferences and subscriptions.

The process of pushing campaign changes to Digioh's servers so they are cached and load instantly for site visitors.

Digioh's product for building hosted landing pages and preference centers, handled separately from on-site campaigns.

A testing mode that lets you preview unpublished campaign changes on your live site without affecting real visitors.

A theme that ships with preset best-practice display conditions so a campaign is ready to display correctly with minimal setup.

An interactive multi-step campaign that asks questions and provides personalized product recommendations based on the answers.

The Digioh tool used to build and configure quizzes, including questions, logic, and results.

Digioh's product-upload tool for quizzes. Products are loaded from a Google Sheet/CSV with PRQ-prefixed column headers to build the quiz's recommendation set.

Digioh's analytics covering subscriber data and campaign metrics such as impressions, conversions, and submissions.

The page that displays a quiz's recommended results to the visitor, hosted either on Digioh or on Shopify.

A reusable group of rules that can be added to a campaign as a single item, making it easy to apply and edit commonly-used display conditions in one place.

A quiz results mode that recommends results based on points or weights assigned to answers, used for score-based or trivia-style quizzes.

A responsive design view (e.g. desktop or mobile) used to tailor a campaign's layout to different devices.

Digioh's app for Shopify that installs the Digioh script and enables features like identity events and cart targeting.

A campaign that appears in a fixed position along the edge of the page. It can be animated, made sticky to follow the visitor while scrolling, or used as a teaser that opens a full pop up on click.

A publishing experience that re-caches only the one campaign you changed, rather than reprocessing your entire campaign library, and replaces the on/off toggle with a Published / Not Published status.

Account-wide settings that prevent visitors from being shown too many campaigns at once, controlling how pop ups, sidebars, banners, and inlines interact across the site.

An HTML snippet (Campaign Smart Tag) placed in your site's HTML that defines exactly where an inline campaign should render when the page loads.

Stored visitor and submission data available for reporting and export.

A small persistent sidebar campaign that stays on screen after a visitor closes a pop up, letting them reopen the full campaign later.

The confirmation page or section shown after a visitor submits a campaign form.

A pre-built campaign starting point with preset design. Quick Start themes also include best-practice display conditions.

Quiz logic that assigns weights to answers so certain responses influence the recommended products or results more strongly.

Information a customer intentionally and proactively shares, such as preferences and quiz answers, which Digioh collects and passes to marketing platforms.