With our robust set of display rules, you can create highly-targeted lightboxes. Here’s a list of our advanced targeting conditions and what each rule does.
The lightbox will display until the event you set occurs. After the event occurs, this lightbox will no longer be displayed. For example, you can set a lightbox to never show again after it has been closed or after your visitor fills out the form.
Example: Use this rule for mailing list opt-ins, a free download, or requesting an appointment. Consider combining this rule with a “current page” rule if you want to limit the number of times the visitor sees the lightbox each session.
Display If Date
This lightbox will display during the date(s) you set. This is great for promotions or sales that start or end on a specific date. (See “How to Display a Lightbox Based on the Date.“)
Max Displays Per Visitor
Display a lightbox a set number of times per visitor. If you set the max display to 1, the lightbox will only display once per visitor regardless of how many pages they view or how frequently they return. If they view it today, they will not see it ever again.
Example: This rule is great for showing one-time messages, such as a welcome message, new product launches, or press announcements.
Max Displays Per Session
Display a lightbox a set number of times per browsing session. If you set it to 1, visitors will see the lightbox once each time they come to your site. If they view it today, they will see it again if they come back to your website tomorrow. A visitor session expires after 60 minutes of inactivity.
Example: This rule is great for time-sensitive messages like current promotions, alerts, or things repeat visitors may do (like call or request an appointment).
Max Displays Per Pageview
Display a lightbox a specific number of times per pageview. If this rule is set to 2, your lightbox will be displayed once, then once more if they view that page again. This means your visitor will see the lightbox twice.
Example: This rule is great for displaying a specific FAQ or a “contact us for more info” during specific steps in your website funnel where people may get stuck.
Display a lightbox after the visitor has viewed a certain amount of pages. For example, display an offer to a visitor after they have viewed 4 pages on your site.
Display a lightbox based on the number of visits they have had in the past. If this is set to Greater than 1, then only repeat visitors will see your lightbox. Use this rule to show a special offer to repeat visitors to a particular product page in order to encourage them to make a purchase.
Days Since Last View
Set the lightbox to display based on when the user last visited your site. If you set this rule to Greater Than 5, the lightbox will show up again after 5 days. Use this rule to target infrequent visitors.
Date of First Visit
Display a lightbox based on when users first visited your website. This allows you to target visitors who visited your website during a holiday special or the last time you hosted a webinar.
Trigger boxes based on cookie values.
Trigger boxes based on localStorage values.
Trigger boxes based on sessionStorage values.
Show a lightbox based on how the visitor came to your site. Use this rule to show a special message to visitors who come to your site from a certain channel.
Example: Use this rule to show a special message or offer to users who visit via AdWords. AdWords traffic can be costly, so offer an irresistible deal to make the click worthwhile. Organic traffic might just need a nudge.
Show the lightbox based on the search engine your visitors come to your site from.
Example: Treat visitors coming from Google differently than visitors coming from Bing. If you notice in your analytics that you get more leads from one search engine, you can use this rule to show offers to those visitors.
Current Page URL
Display lightboxes to users who visit a specific page or a page with a URL containing specific terms. For example, if you set a ‘Current Page URL CONTAINS awesome-product’ rule, then all pages with ‘awesome-product’ in the URL will show your lightbox.
Referring Website URL
Show a lightbox based on the full or partial referring URL that brings visitors to your site. You may show a targeted lightbox to traffic from Yelp or Facebook.
Example: Use this rule to show a special offer to visitors from your best referrer. For example if the referring website is www.facebook.com you can show a “Facebook fans get 10% off” promotion.
Landing Page URL
The landing page URL rule shows the lightbox to visitors based on the landing page they hit when first entering your site.
Example: If a page on your site gets a lot of traffic from a particular source (an ad or specific referrer), you can combine this rule with the referring website URL rule to show special offers to these visitors.
Pages Navigated URLs
Show the lightbox based on whether the visitor has navigated to a specific URL. For example, if you create a does NOT Contain “Thank-You.php” rule, you won’t show your lightbox to anyone who has gone to your Thank You page. This is a good way to block existing customers from seeing certain promotions.
Example: Show a special promotion to users who have viewed a specific product page during their browsing session.
UTM Campaign Name
Show a lightbox based on the UTM campaign name in the URL the visitor clicked on.
Example: Use this rule to show specific lightboxes to visitors who come to your site through a specific marketing campaign. Combine this rule with our geolocation and referrer rules to target very specific types of visitors.
UTM Campaign Source
The UTM campaign source rule shows the lightbox to visitors who come to your site from a specific source.
Example: This makes it easy to show special offers to visitors who come from a specific page as part of one of your ad campaigns. Combine this rule with our geolocation and referrer rules to target specific groups of visitors.
UTM Campaign Content
The UTM campaign content rule shows the lightbox to users based on the UTM content tag in the URL they came from.
Example: This rule makes it easy to show a special offer to visitors who came in by way of a URL with a specific UTM content tag. Combine this rule with our geolocation and referrer rules to target specific groups of visitors.
UTM Campaign Term
The UTM campaign term rule shows the lightbox to visitors coming to your site by way of a URL containing a specific UTM term tag.
Example: This rule makes it easy to show a special offer to visitors who come via specific keywords. For example, if you advertise on the keyword “White T-Shirt”, you can show a lightbox that says “Free Shipping on All White T-Shirts Today Only!” This immediately shows the visitor what they want, reducing your bounce rate and increasing conversions.
UTM Campaign Medium
Show the lightbox to visitors who visit your site via a specific medium.
Example: This makes it easy to target your email subscribers with a special offer. For example, if your email newsletter mentions a new product, you can trigger a lightbox that shows that product when they click through to your site. This shows the subscriber your new product right away, allowing them to purchase it immediately without having to search for it on your site.
Total Seconds on Page
Show a lightbox to a visitor based on the amount of time they have spent on the current page. This is one of our most popular rules.
Example: Show a promotion to someone after they have had adequate time to read the content on the page. This rule is great for getting qualified buyers only!
Active seconds on page
The active time seconds rule shows the lightbox based on the amount of time the visitor has been active on the current page.
Example: Show a special offer to visitors who are actively engaged with the current page.
Idle seconds on page
The idle time seconds rule shows the lightbox based on the time the visitor has been idle on the current page.
Example: Combine this rule with the current page URL rule to display a message with a coupon code to visitors who are idle on your checkout page.
The scroll % rule shows the lightbox based on how far down the page the visitor has scrolled.
Example: Show a special offer to your visitors once they have scrolled halfway down the page. This works well for blog posts. When visitors approach the bottom of your page, show another post to read, or capture their email with a “Free eBook”.
Shows the lightbox based on how far down the page the visitor has scrolled (measured in pixels).
Example: Show the lightbox once the visitor has viewed a specific part of your page. This is great for promoting offers based on what visitors are currently reading.
Example: When someone clicks a link or a button, show a lightbox instead of directing them to a new page. This eliminates load time and keeps people on your website. This works great for YouTube videos. If you have a promotional video, visitors can watch the video in the lightbox (while on your website), and you can show a form underneath it to capture their information.
Shows the lightbox when your visitor hovers over an element on your site. This is great for tool tips!
Example: Show a special message or FAQ to your visitors when they hover over a specific part of your page. This is awesome for footer links; if someone hovers over a blog post link, you can show a snippet of that post.
The exit-intent rule shows the lightbox to visitors before they leave your site based on their mouse movement. This is great for reducing your bounce rate and bringing people back on to your website with a limited-time coupon code. View our guidelines on building the perfect exit-intent lightbox here.
Example: Show a special promotion to keep the user engaged when they start to leave. This is great for the end of your funnel. If they leave this page, you can show one last offer or message, like “Wait! The items in your cart are limited in quantity; check out now.”
HTML Exists jQuery
Display a lightbox based on the HTML content on the current page of your website.
Show the lightbox to users based on the device they’re viewing your site from. Target visitors using a desktop, or visitors using phones or tablets
Example: This rule is great for segmenting mobile users to show them a “Click to Call” button, so they can call you in one click. If you have a mobile app, promote your app to visitors using their phone or a tablet.
Display a lightbox to visitors using a specific browser (Chrome, Firefox, IE, Safari, etc).
Example: If your site is intended to be viewed in a particular browser, display a lightbox to visitors using other browsers so they know which browser your site functions best under.
The browser version rule shows the lightbox based on the browser version number you set. For example, you can combine this with the ‘Browser Type’ rule to only show a lightbox to visitors on IE version LESS THAN 9, telling them to use a more current browser for your site.
Example: Combine this rule with the browser type rule to show a lightbox letting your visitors know they should upgrade their browser to anyone viewing your site with an outdated browser.
The operating system rule shows the lightbox to visitors using the specified operating system. For example, Windows, Mac, Linux, etc.
(For an overview of geolocation targeting, see “How Do Geolocation Rules Work?”)
The continent rule sets the lightbox to show to visitors from a specific continent.
The country rule shows the lightbox to users visiting from a specific country. You can offer a “Free Shipping” coupon based on where they are located.
Example: This rule is great for displaying one set of promotions to international visitors, and another to domestic visitors. You can create a separate lightbox for each country you want to show a specific promo to! Like “Free Shipping in the United States!”.
The state rule sets the lightbox to show to visitors from a specific state.
Example: The state rule lets you show users a message about how your service can help them in their state. You can say “#1 Rated Service in Alaska” for people only in Alaska and “#1 Rated Service in California” for people only in California.
The city rule determines the visitor’s city and checks it against the value you set. That way you can show a lightbox to visitors based on their city.
Example: The city rule is great for getting people to come to your events, store, or restaurant. Show a lightbox with options for in-store pick-up in a visitor’s city.
Show a lightbox to a user from a specific IP address, or users with IP addresses that fall within a specific range. This is great for testing or blocking competitors.
The zip code rule shows a lightbox to a user with either the full or partial zip code of your choice.
Example: If you run a local business in a major metropolitan area, show messages or promotions to nearby customers.
The latitude rule shows the lightbox based on the visitor’s latitude.
Example: Combine this rule with a longitude rule to show the lightbox to extremely specific geographic locations.
The longitude rule shows the lightbox to visitors based on their longitude.
Example: Combine this rule with a latitude rule to pinpoint visitors in specific geographic locations.
This rule shows the lightbox to visitors from a specified metro code.
Example: Use this rule to display a lightbox with hyper-local offers to visitors from specific areas.
The area code rule shows the lightbox to visitors based on their area code.
Your other lightboxes
Use this section to trigger lightboxes based on actions that have taken place on all or specific lightboxes. For example, a visitor is eligible to see lightbox A only if lightbox B has been viewed.