You can target based on Cookie values in Digioh’s Condition builder.
Let’s say you have your own Cookie called “Member”, and it gets created if a user is Logged In. You want to be able to target users that are NOT logged In. So, that means if the Cookie called “Member” Does NOT Exist, then we want to target them. This is what your rule would look like. Now, you are only targeting “Logged OUT” visitors.
Now, let’s say you have a Cookie called “Persona” and it has 3 different Values “Small-Business”, “Enterprise”, and “Freelancer”. You want to target people that have the Persona Value of “Freelancer”, you can target with this rule setup: