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What is the Difference Between Add and Remove Logic?

ADD

  • The ADD logic is read/write. It reflects the current state of the user on page load.
  • Based on whether the checkbox is checked, it adds or removes the user from the given List or Message Type upon submission.
  • ADD is the recommended option for all checkboxes besides unsubscribeAll.

REMOVE

  • The REMOVE logic does nothing on page load, as if it isn’t present.
  • This option only removes the user from the List or Message Type upon submission.

If you have any further questions or would like to set up an Iterable Email Preference Center, please contact us.

Updated on February 27, 2025
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