Looking to measure which traffic sources drive the most conversions for your quizzes or campaigns? With Digioh’s custom tracking parameter, you can tag your links and see exactly where your engagement is coming from.
This guide walks you through how to use the dctx parameter to track performance across campaigns, channels, and placements.
What Is dctx?
The dctx parameter (short for “Digioh Context”) is a simple way to label your traffic sources. By adding ?dctx=value to any URL linking to a Digioh quiz or campaign, you can tell exactly which placement or channel brought that visitor in.
For example, if you have a quiz linked on your top nav bar, exit intent, and emails, you can add tracking URL parameters and see which path gets the best results.
How to Add the Parameter
In order to leverage this tracking, just add the parameter ?dctx= to the end of your campaign URLs.
Here are some URL parameter examples:
- ?dctx=top_nav
- ?dctx=exit_intent
- ?dctx=embedded
- ?dctx=ANYTHING_YOU_WANT
URL example: https://yoursite.com/product-quiz?dctx=homepage_banner
Digioh automatically appends the dctx parameter when a box redirects to another URL. No extra setup needed. For example, if you’re using an exit-intent popup to redirect visitors to a quiz, Digioh will automatically add dctx=box123456 (with the box’s ID) to the redirect URL. This ensures your tracking stays consistent from one step to the next.
Important Note: To track this parameter, make sure your Digioh account’s Google Analytics integration includes the custom dimension called digioh_traffic_context. Without this custom dimension, the dctx value will not be tracked.
Where to View Performance
Once your links are tagged and traffic starts flowing in, you can view your dctx performance chart in Digioh by navigating to the Configure Dashboard section.
This report will show how each dctx label is performing, helping you identify your top traffic sources and optimize campaigns based on engagement.
