How to Prevent Shopping Cart Abandonment

Shopping cart and checkout abandonment are an unfortunate reality for all eCommerce sites. However, with the help of Digioh lightboxes, they’re a potential source of quick wins.

Two Strategies for Preventing Abandoned Carts

There are two strategies that work well to recover a percentage of abandoned carts:

  1. Show an exit-intent lightbox with a strong offer to visitors who are about to exit your checkout page. This works well for checkout processes where the customer enters all their information on one page. Once the visitor opts-in, offer a coupon code on the Thank-You Page. If the shopper still doesn’t convert, send a series of follow-up emails reminding them to use their coupon. Here’s a step-by-step tutorial on how to set that up.
  2. For multi-step checkout processes: if your checkout process starts by collecting an email address and continues on subsequent pages, don’t display an email capture pop-up to a visitor who abandons after step 1. You already have their email. Instead, collect their email address in a cookie, and pass it to your ESP to follow up with personalized abandoned cart emails. Here’s how to set that up.

More Ways to Prevent Cart Abandonment

For more ways to prevent abandoned carts, take a look at the advanced tactics in the articles below:

To learn more about Digioh’s abandoned cart functionality, send us an email. We’ll be glad to help!