Available Digioh Data Fields for Integrations and Personalization

What you’ll learn:

• How to map Digioh data fields to your end platform
• Types of data fields available and their benefits
• List of all supported Digioh merge tags

Digioh has a wide range of data fields available for use in Integrations. This includes user form input and automatically generated Analytics fields. Analytics data includes demographics like geo-location, as well as operational data like Box Name and Account ID. When passed to your email platform, say, you can use Analytics data in addition to user input for targeting and personalization of your email campaigns.

Depending on your end platform that receives the data, you either map Digioh data fields to fields in your platform, or enter them in a JSON integration template as [MERGE_TAGS].

Also, by installing the Universal Merge Tags Extension (UMT), you can use merge tags anywhere in your Digioh Boxes for personalization. UMT supports all fields available to Integrations, and adds a range of additional data field merge tags. If you want to send UMT-only fields to your email platform, you can place their merge tags in hidden fields, e.g. Custom 10 : [QS|utm_source], and then merge the field in your Integration template [CUSTOM_10].

Data field types are:

• Form: input fields you collect in your form, they will be the empty string if not present in your form, or not filled by the user.
• Box Ops: information specific to the Box being displayed/submitted.
• Analytics: Digioh generated data about the user, website, and webpage context.

The table shows all supported merge tags, indicating support by Integration Templates (Intgn.) and in the Box itself via the UMT App.