Revenue Analytics explained

  • Created:
  • / Author: Sojib Belal

Revenue Analytics Integration between Digioh and Google Analytics 4

Overview

This documentation provides step-by-step instructions for integrating Digioh with Google Analytics 4 (GA4) to leverage Revenue Analytics. By connecting Digioh with GA4, users can track and analyze how interactions with quizzes on their platform influence revenue generation within the same session.

Prerequisites

  • An active Digioh account with quizzes or similar engagement tools set up.
  • A Google Analytics 4 property set up for your website.

Configuration Steps

Step 1: Connect Digioh with Google Analytics 4

  1. Navigate to Integration Settings:
    • In your Digioh account, go to Profile > Google Analytics Integration to access the integration settings.

    GA4 Integration

  2. Connect Your GA4 Account:
    • Click on the option to connect your GA4 account with Digioh. You may be prompted to log in to your Google account and authorize the integration.

GA-Authentication

Step 2: Automatic Setup of Dimensions

  1. Initiate Auto Setup:
    • Once your GA4 account is connected, click on the Auto setup all button. This action will automatically create the necessary dimensions and Audience in GA4 for tracking quiz interactions and view the ecommerce conversion.
    • These dimensions will capture key events such as quiz starts, completions, and user responses.

Auto-setup

Step 3: Understanding Revenue Attribution

Revenue is attributed to quiz interactions only if the user makes a purchase in the same session as the quiz interaction. This ensures that the revenue is directly tied to the engagement with the quiz.

Step 4: Accessing Revenue Analytics

  1. Navigate to Revenue Analytics:
    • In Digioh, go to Reporting > Revenue Analytics to view the reports that display revenue data based on customer interactions with quizzes.
  2. Analyze the Data:
    • Use the revenue analytics reports to understand how quiz interactions are influencing purchases and revenue generation on your platform.

Revenue

  • Data Analysis:
    • Regularly analyze the Revenue Analytics reports in Digioh to gain insights into how quizzes influence user behavior and revenue.
    • You can filter the revenue report with This week, Last week, This Month, last month, Last quarter and etc.

      • Revenue Attribution by Product (Top 40)

      In this section you can see which product was attributed from Digioh and which was not from Digioh.

      Hover your mouse to the green section and you will see how many users purchased that specific product from the quiz itself.
      Hover

    • Reports that are available

    We have a good amount of reporting available in Digioh, Let us know which one you want to be added to your account and we can help you add that.
    List:

    • Attributed $

      • Revenue attributed to Digioh based on our Attribution Model. By default, we attribute revenue for visitors engaging with Digioh Boxes and purchasing same day

    • Revenue

      • All purchase revenue for your site

    • Digioh CVR

      • Purchase conversion rate (CVR) for Digioh engaged attribution visitors

    • Digioh AOV

      • Average Order Value for visitors with Digioh engagement attribution

    • AOV

      • Average Order Value for all site visitors

    • Subscribers

      • Email or phone number collected for unique visitors. Note that this is contacts ‘new to Digioh’, so may include email/phone already in your ESP.

    • Unknowns

      • The number of visitors that Digioh identified that otherwise would remain unknown

      Valid only for accounts with TPAU enabled and created Audience ‘Digioh Revenue Attribution Audience (ID Grid)’

    • Known %

      • The percentage of site visitors that are known to Digioh and can be targeted or personalized using end-platform data

      Valid only for accounts with TPAU enabled and created Audience ‘Digioh Revenue Attribution Audience (ID Grid)’

    • ID Grid $

      • Revenue attributed to visitors that Digioh identified. Attribution is for the lifetime of these users, because they otherwise would be unknown. Note that this revenue is separate from revenue due to Digioh box engagement, and may partially overlap. It’s the total revenue from visitors that Digioh identified, thereby activating targeted and personalized campaigns

      Valid only for accounts with TPAU enabled and created Audience ‘Digioh Revenue Attribution Audience (ID Grid)’

      Charts

    • Revenue Attribution by Product (Top 10)

      • Breakdown of Digioh Attributed Revenue (DAR) and Non-DAR by top 10 purchased products. Total revenue for a product in the period is DAR + Non-DAR.

    • Digioh Attributed AOV vs. Avg. AOV by Day

      • Average Order Value (AOV) over time, showing AOV for Digioh Attributed revenue vs. AOV for all visitor revenue.

    • Digioh Attributed Revenue by Day

      • Revenue is attributed to Digioh if the visitor transacts same day as engaging with a Digioh Box. Specifically, moving past the Box first page, or clicking a redirect button from the Box main page.

    • Quiz bounced, abandoned, complete

      • Bounced: visitor saw the Box, but did not engage with it. Abandoned: visitor partially completed the quiz. Completed: visitor reached a quiz results page.

      Ensure that you pick a Quiz Box

    • Email|Phone Collected for Completed

      • The total number of emails and phone numbers collected by this quiz. Note that the quiz must use the Digioh native Email and Phone fields for this to be recorded.

      Ensure that you pick a Quiz Box

    • Quiz Impressions and Completions

      • Time series of quiz impressions (visitor saw first page) and quiz completions (visitor got quiz results).

      Ensure that you pick a Quiz Box

    • Quiz Funnel Dropoff

      • Shows progression through the quiz experience, so the difference between a page and the one below it is the visitor drop off at that page. Note that if your quiz has branching, you’ll need to interpret this somewhat. For example, if page A branches to B or C, that might look like a 50% drop off, but isn’t really.

      Ensure that you pick a Quiz Box

    • Avg. Time on Page

      • Average number of seconds that users spend on each page for this Box. Use this to optimize your box experience if users are getting hung up on a specific page.

      Ensure that you pick a Quiz Box

    • Quiz Answers by Question

      • Total quiz answer count grouped by question, we recommend downloading for analysis. Note that since “everything” is considered an answer, you may see UI control items like “Next” in here

      Ensure that you pick a Quiz Box

    • Quiz Recommendation Top Result

      • Distribution of recommended product results. Note that this is only the #1 scored result, not all recommended products that the visitor may be presented. We can add reports for additional results if desired, contact Digioh Support.

      Ensure that you pick a Quiz Box

    • Impressions and Submit|Redirect by Day

      • Time series of box impressions alongside submissions or redirects (counted equally). Note that a Box may have more than one form submission per visitor engagement. If this is the case, then you can’t calculate accurate Box conversion rate using this submission count.

    • Email|Phone Collected for Box Impressions

      • The total number of emails and phone numbers collected by this box. Note that the Box must use the Digioh native Email and Phone fields for this to be recorded.

    • Avg. Time on Page

      • Average number of seconds that users spend on each page for this Quiz. Use this to optimize your box experience if users are getting hung up on a specific page.

    • Audience Penetration for Box

      • Box Audience Penetration is the % of visitors that saw the box over the period. For important promotional boxes, you want this to be close to 100%. This can also be useful to determine whether you should relax or tighten Box conditions.

    • Opt In Status (Digioh Box Opt-in Checkbox)

      • Shows the number of submissions for this box where the (Digioh native) Opt-In Checkbox was checked. There will be no data for this if you are not using the native Opt-In checkbox.

    • Overall Box Impressions

      • Impressions for all Boxes in your Digioh account. This is useful to see what Boxes may be getting too many or too few impressions in your site user experience.

    • Overall Box Audience Penetration

      • Box Audience Penetration is the number of visitors that saw the box over the period. For important promotional boxes, you want this to be close to 100%. This can also be useful to determine whether you should relax or tighten Box conditions.

    • Known vs. Unknown Visitor Sessions

      • Sessions where Digioh knows the visitor’s identity, vs. unknown. 20-30% is a good range to expect here, if lower contact Digioh support.

      Valid only for accounts with TPAU enabled

    • Revenue Contribution due to Digioh ID Grid Activity by Day

      • Shows purchase revenue attributed to Digioh ID Grid activity. For example, if Digioh identifies a cross device user to ${platform}, then the user abandons their cart, the user will receive an abandon cart email, and if they convert on the email, then that is revenue that otherwise would not exist.

      Valid only for accounts with TPAU enabled

    • ID Grid Actions for Browser-Device

      • Digioh captures and also coordinates user identitity cross-device and between the various technologies on your site. This shows a breakdown of those activities for unique browser-devices.

      Valid only for accounts with TPAU enabled

    • Visit Identification Over Time

      • Time series of Unknown vs. Known to Digioh visitors. Useful for spotting trends, or sudden changes in the ID Grid that may indicate technical problems.

      Valid only for accounts with TPAU enabled

      If you encounter any issues during the integration process or have questions, please refer to our FAQ section or contact Digioh support for assistance.