When creating a multivariate test, you can use traffic controls to set the percentage of your test group that can see each widget. This allows you to test different boxes on different sample sizes of your visitors.
As you set up your multivariate test, you’ll see options for overall traffic percentage and percentages for boxes within the test: The overall traffic percent determines the percentage of traffic that is eligible to see boxes in the test. The traffic percent value for each box in the test determines the percentage of those visitors eligible to see that individual box.
Tests are persistent at the visitor level. This means visitors are tied to a particular Box for the duration of your test.
Let’s say you test “Box A” versus “Box B.” A visitor comes to the your and sees Box A. That visitor will only see Box A as long as the test is running. Once visitors are tied to Box A, they will not be shown Box B.
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