How to Set Up A/B and Multivariate Testing

What You’ll Learn in This Article:

• How to set up an a/b test.
• How to pick a winning box as a result of your a/b test.

Steps to Set Up an A/B Test

1. Prepare your Boxes
   • Create different versions of your box using the duplicate feature. For example, one for a 10% discount and another for a 20% discount. You can also a/b test with headlines using Digioh’s AI headline generator.
2. Create a New Test
   • Hover over the A/B Testing tab and select Create New Test.
   • Name your test (e.g., “10% vs 20% off”).
3. Control Traffic Allocation
   • Adjust the overall traffic percentage. For large traffic, you can show your boxes to 10%, but for smaller traffic, set it to 100% of your total site traffic to reach significance faster.
   • Adjust the traffic percentage by box. You can split traffic evenly (50/50) or do a multivariate test (e.g., 33/33/34).
4. Set Test Conditions
   • Automatically start and finish the test based on time (e.g., 30 days) or impressions (e.g., 50,000 per version).
5. Track Performance
   • View real-time data on impressions, submissions, redirects, and—if linked to Google Analytics—revenue performance.
6. Pick a Winner
   • You can manually select a winner mid-test or let Digioh automatically declare one based on the results at the end of the test.

Advanced Options

• Revenue Tracking: Integrate Google Analytics to measure which variation drives the most revenue.
• Multivariate Testing: Test multiple variations at once by adjusting traffic splits.

This feature works with pop ups, quizzes, and exit-intent forms, helping you refine your customer engagement strategy based on real-time data.