Follow these steps to track all form submissions that come in through Digioh pop-ups and lightboxes via Google’s conversion tracking.
Part 1: Set Up Your Google Ads Conversion Tracking Code
First, get your Google conversion tracking code. If you don’t know where to find it, or if you’ve never set it up, you can find instructions for setting up your tracking code here. About halfway down the page, you’ll see a gray box with a “guide me” button in it. Click that button to start the set-up process for your conversion tracking code.
At the end of the process, you’ll get a snippet of code.
Scroll through your code until you see a URL. It will look something like this: “https://www.googleadservices.com/pagead/conversion/4785535602059778/?label=ABCSWSFGU31wQ_MzT3gM&guid=ON&script=0”. Copy that link.
var b = window.parent.document.createElement("img"); b.width = 1; b.height = 1; b.src = '[ENTER IN URL from Step #2]"';
Note that using window.parent.document is important. This writes the tracking pixel into the parent to ensure that it has time to fire, even if you configure the Box to close immediately after form submission.
When you’re done, your code should look like this:
Hit the Save and Publish LIVE button, and you’ll be all set! Google Ads will now track your pop-up form’s submissions as conversions.
If you need any help setting up conversion tracking for Google Ads, send us an email, and our team will be glad to help you out!