How to Increase Product Recommendation Quiz Performance After Launch

  • Created:
  • / Author: Rishi Shah

So you’ve launched your Product Recommendation Quiz. Now you want to see results and ensure you get the most out of your quiz investment.  Here are some simple steps to achieve that goal, as well as your other goals for your quiz.

1. Track your Progress

Based on your definition of success set in the planning of your quiz, track your progress.  If you want more engagement, review your engagement after a decided amount of weeks from launch to see your progress.

Wherever the progress is on the path towards that defined success, continue to step 2 to improve the progress and help ensure future success.

2. Test Quiz Variants

After some weeks of being live, test variants of the lightboxes in your account. You can test any of the CTA Options from step 11 or the quiz itself.

Some ideas include testing the performance of different:

  • images
  • text
  • seconds before launch on page
  • number of pages in lightbox experience

3. Refine Your Quiz

Create Experiments to find our what CTAs and imagery works best for your visitors.

From here, you can return to step 14 and back as many times as you need until you find a cadence that works.

We suggest a cadence of updating your quiz for continued success.  This will depend on what industry you are in.

Some example cadences for continued success include refining your quiz based on:

  • a school year
  • a sport’s season
  • fashion releases
  • quarterly
  • winter, summer, spring or fall

4. Track Quiz Results

To ensure continued success, track the data you receive from Digioh continually.  There is much to be learned from the information you get when users take your Product Recommendation Quiz.

Common helpful metrics:

  • What are the users actually interested in (which quiz answers are most common)?
  • Which quiz results are the most popular?
  • Do the popular results correlate with a rise in sales of that product?
  • Who are your users that take the quiz (demographics of the quiz takers)?

5. Share Feedback

With a Digioh Product Recommendation Quiz, you will not be alone on your path to success.  We are always happy to hear feedback, ideas, and questions.

This feedback often leads to internal innovation and a stronger foundation for success for your Product Recommendation Quiz.