Product Recommendation Quiz GA Universal Data Model (Deprecated)

  • Created:
  • / Author: Keith Sibson

Quiz Tracking for Google Analytics 3 is Deprecated. Digioh now supports Tracking “Plugins”, including for Google Analytics 4.

All Quiz data flows to GA3 as events under one of four event Categories:

  • Quiz #{box_id} Conversion: events for quiz impressions, quiz completions, email/phone collection, useful for take volume and conversion rate analysis
  • Quiz #{box_id} Funnel: events for each page (question), useful for analyzing drop off rates at each step
  • Quiz #{box_id} Answer: events for each answer selected for each question
  • Quiz #{box_id} Result: events for each of the recommended product results

Here, box_id is the 5 digit box ID seen in the Digioh HQ, allowing separation of data when you have more than one quiz.

Conversion Event Details

  • Event Category: Quiz #12345 Conversion
  • Event Action: “start”, “result”, “email”, “phone”, markers for quiz impression, completion, email collected, and phone collected, respectively. Conversion rate is sum(unique results events) / sum(unique start events)
  • Event Label: the URL path on your site where the quiz was displayed
  • Event Value: for “result” actions, the event value is the number of seconds to complete the quiz (since the “start” event). In GA, you can look at the average value for this. Zero for other actions.

Funnel Event Details

  • Event Category: Quiz #12345 Funnel
  • Event Action: the box page name or configured prq_ga_page value; typically the question or purpose of the page (collect email, show results)
  • Event Label: the URL path on your site where the quiz was displayed
  • Event Value: 0

Answer Event Details

  • Event Category: Quiz #12345 Answer
  • Event Action: the box page name or configured prq_ga_page value, typically the question
  • Event Label: the “form submit” answer value(s) for that question
  • Event Value: 0

Result Event Details

  • Event Category: Quiz #12345 Result
  • Event Action: “Result #N: in “ranked product” quizzes, a user may see more than one product in results. Result #1 is the top ranked result, #2 the second ranked, etc. For “bundle” or single result quizzes, there will only be a single Result #1
  • Event Label: the product name, or whatever product data is configured with prq_ga_result in the Digioh editor
  • Event Value: 0