How to A/B test conditions

  • Created:
  • / Author: Sojib Belal

A/B testing conditions can help determine which conditions drive more conversions.

Follow the below steps to A/B test a set of conditions.

Step 1: Duplicate the box on which you want to perform the test.

Duplicate a lightbox

Rename it to be more relevant
For example, we are going to use

  • Box 1 = Main site capture (exit intent)
  • Box 2 = Main site capture (Idle seconds)

Step 2: Add the first set of conditions in box 1

Exit intent best practice

And the second set of conditions in box 2

Idle seconds on page

Step 3: Go to Multivariate testing and add a new Multivariate test.

Multivariate test

Step 4: Name your test and add Box 1 and Box 2 with a traffic percentage of 50 for both of them.

MV test

Step 5: Save and Hit publish to start the test.

Publish

And we are now running the test on two different versions of the conditions.

If you have any questions, contact us at contact@digioh.com.

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